What Is Blog Branding?
Before we go into questions about how to brand your site, let's clear one thing up.
To put it succinctly:
Branding comprises your company's goal and values, which are communicated physically as well as through the tone you use while communicating to your audience."
Many people believe that branding consists only of a blog logo and a handful of your preferred colors. While it does feature your company's logo and a color palette, it is much more than that.
Branding is a strategic endeavor.
It stimulates the appropriate emotions in the appropriate audience while turning off the inappropriate audience.
This is great since you want an engaged audience of your most ardent supporters!
You Will Require Branding Visuals
So, what kinds of pictures assist you in explaining your vision and values while also reaching the proper audience?
The following items would be included in the visual aspect of blog branding:
Logo and sub-logo/variations of the logo for various applications
A collection of carefully chosen brand colors
Patterns and icons
Fonts for branding (I recommend using no more than three distinct fonts; otherwise, everything would appear inconsistent).
We'll go over these in further detail shortly!
What Is the Importance of Branding for Blogs and Online Businesses?
Now that we've established what branding is, let's look at why it's crucial for your blog and business.
Have you ever seen someone's social media post or read a blog piece without knowing who wrote it but instantly recognized who was speaking to you?
That is why branding is so crucial. It distinguishes you from the throng and competitors.
When your branding is done correctly, it is very apparent who you are communicating to and who you are not.
And when it is crystal obvious, it fosters community and your audience develops an emotional relationship to you (and you to them, of course)!
This implies that, in the end, because your audience feels close to you, they will select you, your content, and your goods to invest in - both time and maybe money.
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